Raise More on Giving Tuesday with AI-Powered Insights

Every Giving Tuesday, nonprofits face the same challenge: standing out in a flood of fundraising appeals, engaging donors meaningfully, and turning a moment of generosity into long-term impact.

But most teams rely on the same playbook—sending emails, posting on social media, hoping for the best.

That’s not a strategy. That’s guesswork.

The difference between a good campaign and a record-breaking one isn’t just working harder—it’s working smarter. The nonprofits that grow their Giving Tuesday results don’t rely on instinct alone. They use data to identify the right donors, craft the right messages, and make real-time adjustments to maximize engagement and giving.

The Power Shift: From Guesswork to Precision

Enter Avid: the first-ever Fundraising Agency in the Cloud—a platform designed to do more than just surface insights. Avid analyzes your donor data, builds optimized campaign strategies, and guides you through the highest-impact next steps—so every move is backed by intelligence.

Instead of sifting through dashboards and reports, Avid shows you exactly where to focus.

This is fundraising intelligence reimagined—not just tracking donor data but activating it to predict outcomes, personalize engagement, and maximize revenue. No consultants, no endless spreadsheets, no scrambling mid-campaign.

How Avid Transforms Giving Tuesday From A Guess Into a Strategy

Avid eliminates busywork and amplifies results in three core ways:

1. Unifies Your Data
   All your donor interactions—CRM, email, ads, social media—finally in one place, automatically synced. No silos. No blind spots.
2. Pinpoints Your Best Opportunities
   Avid scans your data and identifies your top Giving Tuesday segments:
   • Last year’s donors who are primed to give againLapsed donors who just need the right nudgeHigh-value prospects with the capacity to give more
   These aren’t just reports—they’re actionable insights that tell you exactly where to focus.
3. Builds Smarter Campaigns
   Avid isn’t just about analysis—it helps you take action.
   • Creates segmented campaign strategies for email, ads, and social channels.
   • Recommends adjustments in real time, such as messaging tweaks or timing shifts based on donor engagement.
   • Keeps lists updated dynamically, so your outreach stays relevant and effective.

Giving Tuesday Playbook: The 5 Keys to AI-Driven Fundraising

Avid transforms your Giving Tuesday campaign into a data-driven, high-impact initiative with five core pillars:

1. Know Your Donors Before They Give

Giving Tuesday isn’t the time to figure out who’s engaged. Avid analyzes past Giving Tuesday data to surface:

• Who gave last year, and at what level
• Which donors engaged but didn’t donate
• What messaging and timing drove the highest conversions

With this data, Avid automatically builds pre-qualified donor segments, so you’re ready to personalize at scale.

2. Predict & Optimize in Real Time

What if you knew mid-campaign that your email appeals weren’t converting—but social media was gaining traction? With live campaign tracking and AI-powered recommendations, Avid ensures you’re always making informed adjustments.

For example:

• If donations spike from Facebook ads, Avid suggests shifting more budget to that channel.
• If email engagement lags, Avid recommends alternative subject lines or send times based on real-time donor behavior.

It’s like having a fundraising strategist at your side, helping you make the most of every moment.

3. Build, Don’t Just Launch

On Giving Tuesday, speed matters. Avid helps you move fast by:

• Building segmented email, ad, and social strategies aligned to donor behavior.
• Generating personalized messaging recommendations based on what’s worked in past campaigns.
• Keeping donor lists fresh and dynamic, ensuring that outreach efforts stay relevant.

Instead of spending hours manually compiling data, Avid equips your team with everything needed to execute with confidence.

4. Expand Reach With Smarter Acquisition

Giving Tuesday isn’t just about re-engaging past donors—it’s about bringing in new ones.

Avid’s fundraising intelligence builds hyper-targeted lookalike audiences based on your best donors, syncing those segments to:

• Facebook and Google Ads
• Email acquisition campaigns
• Retargeting efforts

Translation: You’ll reach more high-value prospects for less money, while reducing donor acquisition costs.

5. Don’t Stop at One Gift—Turn Donors Into Lifelong Supporters

Most nonprofits treat Giving Tuesday as a one-day event. But the smartest organizations use it as a launchpad for long-term engagement.

Avid automatically segments donors after Giving Tuesday based on:

• Gift size and frequency
• Engagement behavior (email clicks, social interactions)
• Likelihood to give again

Then, it guides your follow-up strategy, from tailored thank-you sequences to automated recurring gift upgrades.

Avid in Action: Giving Tuesday Results That Speak for Themselves

Organizations using Avid have seen:

• 41% lower donor acquisition costs
• 39% higher donor retention rates
• 50% growth in broad-based donors
• 12x fundraising growth powered by data-driven engagement

The difference? Fundraising intelligence that doesn’t just inform—it helps you take action.

Your Most Impactful Giving Tuesday Yet Starts Now

The old way of running a Giving Tuesday campaign?

• Spend months preparing
• Launch and hope for the best
• Scramble to make sense of results afterward

The Avid way?

• Plug in your data, and Avid does the work of building insights and strategies
• Real-time recommendations guide your every move
• Optimized segmentation and donor insights ensure every outreach is strategic

Your donors aren’t just data points—they’re people who care about your mission. Avid helps you reach them in the moments that matter most.