Bible League Canada (BLC) was expanding fast. After a 1,000% increase in digital donors, they hit a challenge: their data was everywhere—scattered across Salesforce, MailChimp, and Facebook.
Their team had a big vision for growth but lacked the tools to segment donors, optimize ads, and automate outreach. They needed smarter insights to make every campaign count.
Then they found Avid—a fundraising intelligence platform designed to unify donor data and drive real-time results.
The Results
Avid Delivers Smarter, More Cost-Effective Fundraising
- Lowered Facebook cost per donor by 20%
- Reduced Facebook cost per name by 11.4%
- Increased Facebook ad clicks by 63.9%
- Automated donor segmentation across email and ads
With Avid, BLC transformed fragmented data into action, building a more complete picture of their donors and optimizing their campaigns for better reach, lower costs, and higher engagement.
The Challenge
Siloed Data Was Holding Them Back
1. No Donor Segmentation Across Systems
BLC’s donor data lived in Salesforce, but their email marketing ran through MailChimp—which couldn’t automatically sync donor segments. Simple tasks, like sending emails to active donors vs. new supporters, required manual exports, imports, and list-building for every campaign.
2. Limited Visibility into Facebook Ad Performance
With privacy restrictions limiting Facebook’s ad tracking, BLC was stuck relying on incomplete platform data. Lookalike audiences weren’t as precise, and donor targeting suffered. To improve performance, they had to manually import lists—a slow, inefficient process.
3. Missed Opportunities in Donor Onboarding
Without real-time segmentation, new donors received generic messaging rather than tailored engagement based on where they were in the giving journey. Recurring donors weren’t recognized, and first-time donors weren’t nurtured into long-term supporters.
BLC knew they were leaving impact on the table.
The Solution
A Unified Platform for Smarter Fundraising
With Avid AI, BLC eliminated silos and brought all donor insights into one system, unlocking smarter audience targeting and automated segmentation.
1. Lowered Facebook Cost Per Donor by 20%
Instead of relying on Facebook’s limited pixel data, BLC used Avid’s first-party donor insights to build stronger lookalike audiences based on actual donor behavior.
With smarter, more relevant audience targeting, their ad costs dropped:
- Cost per donor decreased by 20%
- Cost per name reduced by 11.4%
- Facebook ad clicks increased by 63.9%
“Before Avid, we could reach donors. But now we can actually optimize how we engage them across different channels and maximize every campaign.”
— Jody M., Director of Marketing
2. Automated, Data-Driven Donor Segmentation
With Avid AI, BLC could instantly sync donor data across Salesforce and MailChimp, finally allowing them to:
- Target new, recurring, and lapsed donors separately
- Automate welcome series emails for new donors
- Move recurring donors into a separate engagement track
Now, BLC’s segmentation is real-time and dynamic—no more manual list-building, and no more missed opportunities to personalize outreach.
3. A Smarter, Always-On Donor Journey
With donor segmentation running 24/7, BLC could:
- Welcome first-time donors automatically and guide them toward deeper engagement
- Encourage new donors to become recurring supporters
- Steward recurring donors with mission-driven messaging tailored to them
What used to be a time-consuming manual process is now an automated, intelligent donor journey that adapts to each supporter’s behavior.
Better Data. Smarter Decisions. Stronger Results.
BLC isn’t alone. Nonprofits using Avid AI’s fundraising intelligence see:
- Up to a 41% reduction in donor acquisition costs
- Automated audience syncing across Facebook, email, and CRM
- Real-time campaign performance tracking for better, data-driven decisions
