The Results
Smarter Data, Higher Growth
- 12x increase in donor conversions through better ad targeting
- Over $1 million in previously unattributed revenue identified in minutes
- Automated donor segmentation for email and ad campaigns
- Faster, more accurate reporting—insights in minutes instead of days
By integrating Avid’s fundraising intelligence and automation, this nonprofit was able to target the right donors, optimize engagement, and scale growth like never before.
The Challenge
Scaling Impact in a Changing Digital Landscape
This nonprofit reaches millions with investigative reports, online journalism, and mission-driven content, influencing public opinion and inspiring action. But as digital fundraising evolved, so did the challenges.
- Rising ad costs and changing social media algorithms made donor acquisition more expensive and unpredictable.
- Siloed data across CRM, marketing platforms, and ad networks made it difficult to optimize engagement.
- A complex data visualization tool was underutilized—only their consulting firm could navigate it, limiting in-house access to key insights.
Despite steady year-over-year growth, they needed a smarter, more automated approach to keep up with their expanding donor base.
The Solution
Avid Turns Data into Actionable Strategy
With Avid, the nonprofit seamlessly integrated its donor data across systems, gaining real-time insights and unlocking fundraising breakthroughs that were previously out of reach.
1. $1 Million in Hidden Revenue Identified in Minutes
Within the first week of using Avid, the data team uncovered over $1 million in unattributed revenue—a long-standing issue that was resolved in just 15 minutes thanks to Avid’s intuitive data mapping.
Instead of struggling with manual data cleanup and unclear revenue sources, they now have instant, accurate reporting that the entire team can use.
2. Smarter Ad Targeting = 12x Growth in Donor Conversions
Previously, the organization relied on basic integrations to build lookalike audiences for ads. With Avid Pathways, they could sync richer donor data, improving audience targeting and acquisition strategies.
Using Avid, they built lookalike audiences based on:
- First-time donors who gave $100 or more
- Lapsed donors primed for reactivation
- Second-year donors likely to upgrade their giving
The result? A 1,200% increase in donor conversions compared to traditional ad targeting.
3. Automated Donor Segmentation for Smarter Campaigns
Before Avid, manual segmentation slowed down email campaigns—every list had to be exported, sorted, and re-uploaded before each campaign.
Now, with Avid Pathways’ automated segmentation, donor lists are updated in real time, powering:
- Personalized second-gift and donor upgrade campaigns
- Automated donor engagement journeys based on giving milestones
- Integrated social media and direct mail reactivation efforts
With automation handling donor segmentation, the nonprofit can focus on strategy and storytelling—rather than managing spreadsheets.
The Impact
A Scalable, Data-Driven Fundraising Model
Avid didn’t just improve efficiency—it transformed how the entire team engaged with donor data.
- Donor insights are now accessible to the whole team, not just consultants.
- Reporting takes minutes, not days, giving fundraisers real-time performance insights.
- Automation has replaced manual data tasks, freeing up time for high-impact strategy.
“When we found that some gifts in our CRM appeared in an undefined channel in external reports, we used Avid to streamline the reporting process and accurately identify the source channel of those gifts—with just 15 minutes of work.” – Data Manager
Better Insights. Smarter Targeting. Bigger Impact.
This nonprofit isn’t alone—organizations using Avid’s fundraising intelligence see:
- Up to a 41% reduction in donor acquisition costs
- Automated audience syncing across Facebook, email, and CRM
- Real-time performance tracking for smarter fundraising decisions
