Every fundraiser knows keeping donors engaged is harder than ever. Donor retention rates are at an all-time low—only 1 in 4 donors give a second time. That’s a problem. Because growing a nonprofit isn’t just about acquiring donors—it’s about keeping them.
But here’s the challenge: Most nonprofits are sitting on donor data they don’t know how to use.
You already have insights about who your donors are, what drives them, and when they’re most likely to give—but if that data isn’t clear, connected, and actionable, it’s just another spreadsheet collecting dust.
That’s where Avid comes in.
Avid is the first-ever Fundraising Agency in the Cloud, giving nonprofits access to proven fundraising strategies, real-time insights, and ready-to-use campaign playbooks—all powered by data.
Instead of spending hours pulling reports or guessing where to focus, Avid helps fundraisers activate their donor data—so every decision is clear, strategic, and impactful.
This is fundraising intelligence done for you—so your nonprofit can grow smarter, raise more, and build stronger donor relationships.
What Is Donor Intelligence? (And Why It Matters More Than Ever)
Donor intelligence isn’t just about collecting data. It’s about understanding donors deeply—so every campaign, message, and ask feels personal and timely.
At its core, donor intelligence helps you answer questions like:
- Who is most likely to give again?
- Which donors are at risk of lapsing?
- What messaging and channels drive the best engagement?
- How can we turn one-time donors into long-term supporters?
When used effectively, donor intelligence turns raw data into real growth.
The challenge? Most fundraising teams don’t have the time or tools to analyze donor data at scale.
That’s why Avid exists.
With Avid’s Fundraising Agency in the Cloud, organizations can easily access donor insights, identify high-value opportunities, and take action—all in one platform.
Why Nonprofits Struggle to Use Donor Data Effectively
Most nonprofits already have donor data. What they’re missing is:
🚧 A clear way to connect the dots – Data is scattered across CRMs, email platforms, donation tools, and social media.
🚧 Time to analyze and act – Fundraisers are stretched thin, juggling multiple roles. They don’t have hours to dig into reports and pull insights.
🚧 A data-driven strategy – Understanding donor data isn’t the same as knowing how to use it effectively to craft winning fundraising campaigns.
🚧 Technology that works for fundraisers – Most tools give you charts and graphs. But what fundraisers actually need is clear next steps and ready-to-go campaign strategies.
That’s where Avid steps in.
Instead of just showing you data, Avid tells you exactly where to focus and what to do next—so your team can spend more time engaging donors and less time decoding spreadsheets.
The Fundraising Agency in the Cloud: How Avid Makes Donor Intelligence Actionable
Avid works like a full-service fundraising partner—helping nonprofits connect their donor data, uncover insights, and execute strategic campaigns with confidence.
Here’s how it transforms donor data into growth:
1️⃣ Unifies Your Donor Data
No more silos. Avid connects your CRM, email, ads, donation history, and engagement data into one simple, organized system—so you can see the big picture.
2️⃣ Identifies High-Value Donor Opportunities
Avid scans your data and surfaces your most valuable donor segments, including:
- Past donors likely to give again
- Lapsed donors ready to be re-engaged
- New prospects with high giving potential
3️⃣ Builds Personalized Fundraising Playbooks
Instead of making you figure out what to do next, Avid delivers step-by-step playbooks tailored to your nonprofit’s donor trends.
- Suggested messaging and timing
- Best channels to reach each donor segment
- Campaign themes optimized for engagement
4️⃣ Helps You Optimize in Real Time
Fundraising isn’t static. That’s why Avid doesn’t just deliver a plan and walk away. It continuously analyzes campaign performance and provides recommendations to adjust strategy on the fly.
This is fundraising intelligence built for action—not just analysis..
How Nonprofits Are Using Avid to Drive Growth
Organizations using Avid have seen:
📈 39% higher donor retention rates
📉 41% lower donor acquisition costs
💰 32% increase in fundraising ROI
📊 50% growth in broad-based donors
And the best part? They’re doing it with insights that help them take action—without adding complexity or cost.
Avid turns confusing donor data into clear, strategic fundraising moves—so fundraisers can execute with confidence and focus on building relationships, not managing tools.
Donor Intelligence Isn’t a Luxury—It’s the Future of Fundraising
Fundraising is about people, not spreadsheets. But without donor intelligence, fundraisers risk:
🚫 Sending generic, one-size-fits-all appeals that don’t resonate
🚫 Losing high-value donors because engagement isn’t personalized
🚫 Guessing instead of making data-backed fundraising decisions
With Avid, you can finally fundraise smarter, not harder—using insights that guide every move, just like a world-class fundraising team would.
