Fundraising Operating System
Avid is Now Your Fundraising Agent
You have the tools. The data. The team.
But opportunities still slip away.
The challenge? You don’t have time for all the work.
With FOS4, Avid is now your Fundraising Agent—
so your team finally gets ahead of the work, instead of buried under it.
Meet Edna
Insight to Action. One Conversation.
Not a chatbot. Not a search bar. Edna knows your program inside and out.
Ask Edna What's Happening
What’s the biggest change in my fundraising? What’s happening with planned giving?
Edna gives you clear intelligence. Not just a link to a chart—but insight into what’s working, what’s not, and where you need to focus next.
Ask Edna Why
Why are more donors lapsing? Why is reactivation stalling?
Edna doesn’t just give you more numbers—she helps you take action.
She analyses the trends. She recommends the audience. She suggests the next Play.
It’s the kind of research work you’d do if you had the time. Now you just ask Edna and it’s done—all you have to do is approve the next step.
Before you ask?
Edna shows you what’s next.
An audience to focus on. The segment to target. The Play to run.
Edna does the research. Makes the suggestion. Preps the list. You decide when to take action.
A Trustworthy Assistant
Trust in your team isn’t assumed. It’s earned. Edna is no exception.
Four ways Edna earns your trust:
Recognizing—not predicting.
Edna doesn’t guess. She recognizes patterns drawn from 8,000+ fundraising experiments and 650M+ donor interactions — more than any one program could see in a lifetime.
She knows what she’s looking at because she’s seen it before.
Showing the work.
With every answer, Edna shows her sources and the reasoning behind it—the report, the strategy brief, or the donor story referenced.
You see exactly how Edna got there before you decide anything.
Protecting your donor data.
Edna never sees your donors’ personal data. She’ll surface it if you ask—but no AI can see it. Personal details like names, emails, and contact info are tokenized so AI can’t trace it to a person.
Edna spots the patterns—the identities stay secure in Avid.
Giving you the final call.
Edna doesn’t launch anything unless you ask. The donor outreach, the strategic judgment, the final yes — the decision to act never leaves your hands.
Your Personal Dashboard
The Hunt for Answers is Over.
The latest campaign results. The most recent gifts. The most critical trends.
Available in your personal dashboard at a moment's notice—no BI tools needed.
The Old Way to Get Answers
You build a custom BI report. You ask IT to run a query. And you're still left with uncertainty.
You know the routine. You open your tools and start hunting for answers—pulling the same reports as last time.
20 minutes of work before you make a single decision.
The Avid Way
Open Avid. Get Answers. Take Action.
Just pin a chart from anywhere in Avid—with your exact filters—and it will live on your personal Dashboard to see at a moment’s notice.
Rename the chart in your team’s language.
Add a note to give it context.
Drop in a countdown to your next campaign.
Your new Avid Dashboard isn’t just the one your IT team hands you.
It’s the one you customize every day—automatically tailored to your role from your first login and continuously shaped for your daily work.
Dashboard + Edna
Edna and your Dashboard work hand-in-hand.
Your Dashboard shows where things stand. Edna shows you what to do.
Together, you’ll spend the first 20 minutes of your day taking action—not hunting for answers.
Less time running reports. More time doing the work only you can do.
I am excited for our team to leverage the new dashboard. The ability to monitor significant KPIs in real time and generate professional, data-driven reports will significantly improve efficiency while providing actionable insights that can be quickly translated into strategic decisions and measurable results.
—Sharon MacPherson, VP of Marketing & Operations
More of What's New in FOS4
Ask Edna for Reports, Metrics, Audiences, Campaign Ideas and More
Edna Suggests the Next Best Audience to Target
Create Up to 5 Custom Dashboards
Pin Charts from Anywhere in Avid to Your Dashboard
Customize Your Dashboard with a Catalog of Widgets
Share a Dashboard with Your Team, Board, or Other Colleagues
Add a Countdown to Your Next Campaign on Your Dashboard
Add Context to Your Dashboard with Sticky Notes
Generate a Play with Edna Using a Simple Prompt
Recommended Prompts to Get Deeper Donor Intelligence
Get a 6 Minute Tour of FOS4
See What It's Like to have Avid as Your Fundraising Agent
Add Avid to your team and finally get ahead of the work — instead of buried under it.
Watch the 6-minute tour of Avid to meet Edna and see what it’s like to have Avid as your Fundraising Agent within your team.
Activate Your 6-Minute Tour of FOS4 By Filling Out the Form Below
You were made for the mission. Avid was made for the rest.
The Fundraising Operating System
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