Meet Edna
She does the work. You make the call.
Edna is the agent inside Avid. Ask her anything about your fundraising and she answers with the source behind every number — then surfaces what’s worth acting on and builds the campaign to act on it. Edna never talks to your donors. She makes sure you do.
How it works
From answer to action.
Ask her a question and watch how far she takes it — from a sourced answer, to the opportunity worth acting on, to the campaign that’s ready to send. You stay in control the whole way.
1 · She surfaces it
A head start on what’s next.
There’s more happening in your data than anyone has time to watch. Edna watches all of it — so when something’s worth acting on, it’s already on your desk, with the audience built and her thinking in plain sight.
by Edna Lapsing Mid-Level Donors
Why Edna suggested this
Mid-level giving carries 27% of your revenue, and its second-year retention has slipped from 68% to 54%. These donors gave $1K–$5K last year and haven’t yet renewed — re-engaging them, with the $25,000 match as the deadline, is the largest lever in your program right now.
- Second-year retention slipping — 68% → 54% among mid-level donors
- 1,912 not yet renewed from last year’s $1K–$5K class
- Mid-level carries 27% of revenue — the program’s quiet engine
2 · You steer it
Your campaign, in your words.
Before she writes a word, Edna shows you the brief — the goal, the message, the angle — in plain language you can change. Refine any of it, or just tell her what you want. It’s your campaign; she drafts from your direction.
Campaign Description Refine
A re-engagement campaign to bring back last year’s lapsed mid-level donors — carried by a $25,000 match.
Value Proposition Refine
The work you made possible is still moving — and right now, every gift goes twice as far.
Your Input Refine
Many of these donors have given for years — lead with gratitude, not the ask.
3 · She drafts all of it
Every message, drafted for you.
Then she writes the entire campaign — every message, across every channel — in your voice and ready to review. Open anything to change it; nothing goes out until you say so.
Subject: [First name], thank you — and a matched way to come back
Body: Dear [First name], before anything else: thank you. The work you made possible is still moving — and this month, a $25,000 match doubles every gift…
4 · You deploy
The last click is always yours.
When it’s ready, Edna lines it all up in the tools you already use. You give it a final look, change anything you want, and launch when you’re ready. A human always hits send.
You’re about to launch 12 touchpoints.
Edna places them in your connected tools, ready to go.
- Email · 7
- Donation Page · 1
- Ad · 4
Why you can trust what she finds
A general-purpose AI read about fundraising. Edna has done it.
Avid was born from the work itself: years of running real fundraising, where Edna learned what actually moves a donor. That experience is behind every finding she brings you.
A general-purpose AI
Read about fundraising
Trained on the open web. It can sound right — but it has never seen what actually moves a donor.
Edna
Built on fundraising itself
Recognition, not guesses — every finding matched to what’s actually worked across real programs.
Avid never trains its AI on your data — your donor file is always, only yours.
How Avid protects your data →
Voice · brain · workforce
Edna is the voice. Behind her, a whole system.
Running a fundraising program means working across every tool, channel, and decision — continuously. No single AI can do that. So Edna is the voice you talk to, an orchestrator decides what runs when, and 16+ specialized agents do the work — coordinated as one team, always on.
And it isn’t only software. Every paid plan includes LockStep — a dedicated Avid team of real fundraisers who know your program and stay in it with you.
Workforce 16+ specialized agents, coordinated as one team
One coordinated system · always on.
Safe with your donors
Donor data never reaches the AI.
You can still ask Edna “Who are my top donors this year?” and get back real names, gifts and trends — the AI just never sees a single name.
You ask Edna
“Who are my top donors this year?”
The AI
Sees only tokens, never a name
Edna’s answer
Your top donors, by name
Full detail at trust.avidai.com.
The work, handled.
The call, yours.
Book a guided tour and watch Edna do the work — surface the opportunity, draft the campaign, hand it over ready for your go. We’ll show you how it’d look for a team like yours.