Meet Edna
She does the work. You make the call.
Edna is the agent inside Avid. Ask her anything about your fundraising and she answers with the source behind every number — then surfaces what’s worth acting on and builds the campaign to act on it. You decide what ships. A human always hits send.
Representative view · figures illustrative.
How it works
From answer to action.
Ask her a question and watch how far she takes it — from a sourced answer, to the opportunity worth acting on, to the campaign that’s ready to send. You stay in control the whole way.
1 · She surfaces it
A head start on what’s next
There’s more happening in your data than anyone has time to watch. Edna watches all of it — so when something’s worth acting on, it’s already on your desk, with the audience built and her thinking in plain sight.
by Edna Midlevel Donors, Not Yet Upgraded
Why Edna suggested this
Major-gift revenue is riding on a single large gift, and no new major donors have come through this year. Your midlevel donors are the steadiest source of future major gifts — and this group is already growing.
- Major gifts concentrated in one May gift — not a trend
- No new major donors acquired this fiscal year
- Midlevel growing — $37K → $54K, 94 donors
How to talk to them
Lead with digital convenience, immediate impact, and exclusive insight tailored to their support.
What you can do
Run an upgrade-cultivation play, or export the list for your gift officers.
Representative view · figures illustrative.
2 · You steer it
Your campaign, in your words
Before she writes a word, Edna shows you the brief — the goal, the message, the angle — in plain language you can change. Refine any of it, or just tell her what you want. It’s your campaign; she drafts from your direction.
Campaign Description Refine
A focused stewardship campaign to move proven midlevel donors toward their first major-level gift.
Value Proposition Refine
Your support is what makes the next level of impact possible — and we’d love to bring you closer to it.
Your Input Refine
Many of these donors have given for years — lead with gratitude, not the ask.
Representative view · figures illustrative.
3 · She drafts all of it
Every message, drafted for you
Then she writes the entire campaign — every message, across every channel — in your voice and ready to review. Open anything to change it; nothing goes out until you say so.
Subject: [First name], a quick thank you — and a look at what’s next
Body: Dear [First name], I wanted to take a moment to share the difference your giving has made this year — and invite you into what comes next…
Representative view · figures illustrative.
4 · You deploy
The last click is always yours
When it’s ready, Edna lines it all up in the tools you already use. You give it a final look, change anything you want, and launch when you’re ready. A human always hits send.
You’re about to launch 6 touchpoints.
Edna places them in your connected tools, ready to go. Nothing sends until you hit launch.
- Email · 3
- Text · 1
- Donation page · 1
- Ad · 1
Representative view · figures illustrative.
Why you can trust what she finds
A general-purpose AI read about fundraising. Edna has done it.
Avid was born from the work itself: years of running real fundraising, where Edna learned what actually moves a donor. That experience is behind every finding she brings you.
A general-purpose AI
Read about fundraising
Trained on the open web. It can sound right — but it has never seen what actually moves a donor.
Edna
Built on fundraising itself
Recognition, not guesses — every finding matched to what’s actually worked across real programs.
Avid never trains its AI on your data — your donor file is always, only yours.
How Avid protects your data →
Voice · brain · workforce
Edna is the voice. Behind her, a whole system.
Running a fundraising program means working across every tool, channel, and decision — continuously. No single AI can do that. So Edna is the voice you talk to, an orchestrator decides what runs when, and 16+ specialized agents do the work — coordinated as one team, always on.
And it isn’t only software. Every paid plan includes LockStep — a dedicated Avid team of real fundraisers who know your program and stay in it with you.
Workforce 16+ specialized agents, coordinated as one team
One coordinated system · always on.
Safe with your donors
Donor data never reaches the AI.
You can still ask Edna “Who are my top donors this year?” and get back real names, gifts and trends — the AI just never sees a single name.
You ask Edna
“Who are my top donors this year?”
The AI
Sees only tokens, never a name
Edna’s answer
Your top donors, by name
Full detail at trust.avidai.com.
Your hours, back
The work, handled.
The call, yours.
Book a guided tour and watch Edna do the work — surface the opportunity, draft the campaign, hand it over ready for your go. We’ll show you how it’d look for a team like yours.