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Pricing

Flexible pricing, built around your program.

Every nonprofit’s database is different. Avid is priced on the donors you’re actually engaging, so it fits your team today and grows with you as your program does.

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Integrates with your current platforms No migration SOC 2 Type II Monthly or annual billing

Trusted by mission-driven teams

What you’re pricing

The Avid Fundraising Operating System.

It connects the tools you already use, analyzes your entire donor database, and turns what it finds into campaigns your team can launch, with a Fundraising Strategist working alongside you.

Everything your team needs to find, engage and grow donors:

  • Data from your CRM and every other tool, without a migration
  • Customizable dashboards and board-ready reporting
  • Donor targeting and segmentation, with the reasoning shown
  • Campaign strategy, creative and deployment
  • Edna, your AI fundraising agent
  • A dedicated Fundraising Strategist
  • Unlimited users, integrations and Pathways

One plan

Priced on your active donors.

Your price is based on the donors who gave to you in the last 12 months, so it fits your team today and grows with you.

  • One subscription for the whole platform, no feature gates
  • Avid analyzes your entire database. You only pay for active donors
  • Monthly or annual billing
  • Your plan grows as your active donor list does
Request pricing How pricing works →

How it works

Turn your donor data into your next move.

One loop, running continuously across everything you connect.

  1. Aggregate

    All your data, organized in one place. CRM, email, giving forms, ads and your direct mail file, one clean record per donor. No migration.

  2. Visualize

    Dashboards you customize for every role. Retention, lapsed, LYBUNT and more, always current and board-ready.

  3. Identify

    Know who to engage and why, including people who aren’t in your database yet. The reasoning is always shown.

  4. Deploy

    Briefs, segments, emails, ads and mail copy in your voice. Nothing reaches a donor until a human says yes.

Meet Edna

Finally, an AI that gets fundraising.

Edna works across every step. Ask anything about your program in plain English and get back the chart, the segment, or the campaign, with every source shown.

Included in every plan. Not an add-on.

Learn more about Edna →

Mid-Level Retention

Why are we running behind plan?
Revenue is tracking −5% to plan for FYTD26. The cause is upstream, in one segment: Mid-level second-year retention has slipped from 68% to 54% — broadbase and major are holding steady. Open the chart: Second-Year Retention by Giving Level.
What’s my best next move?
Your best next move: re-engage the ~1,900 mid-level donors from last year’s class who haven’t renewed. Mid-level carries 27% of your revenue, and this group is slipping against its own history — reached now, most stay. Want me to build that audience?
How can I help?

What Edna is trained on

A general AI has read about fundraising. Edna has done it.

8,000+

controlled fundraising experiments.

Proven, not guessed.

650M+

donor interactions behind the patterns.

More than any one program could see in a lifetime.

Avid never trains its AI on your data. Your donor data is always, only yours.

How pricing works

We grow when you grow.

Avid analyzes your entire database. You only pay for your active donors: the people who gave to you in the last 12 months.

  • Priced on active donorsAvid still reads everyone in your database. Lapsed donors just don’t count toward the price.
  • The whole platform, every timeNo feature gates and no per-seat fees. Every team gets all of Avid, plus a strategist and guided onboarding.
  • Scales as your program growsAs your active donor list grows, your plan grows with it. Pay monthly or annually.
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Your database

How many active donors do we have?
You have 8,400 active donors, people who gave in the last 12 months.I’m still reading all 42,000 records in your database, so lapsed donors stay in play.
Who should we win back first?
Start with 1,120 lapsed donors who gave two or more years in a row before they stopped.They’re your most likely comebacks. Want me to build that audience?
How can I help?

Included in every subscription

Everything’s included. People too.

You’re never running Avid alone. Every customer gets an experienced fundraiser who helps get you running and stays close once you are.

  • A Fundraising StrategistAn experienced fundraiser who runs alongside your team, year after year.
  • Up and running in as little as two weeksGuided onboarding gets your data connected, the numbers agreeing, and your team working in Avid.
  • Annual strategy reviewA pre-renewal look at what worked and where to focus next.
  • Edna
  • Unlimited users
  • Unlimited integrations
  • Unlimited Pathways
  • Monthly or annual billing
Your dedicated Avid team, working together.

Real programs, real numbers.

Jody Matheson, Director of Marketing at Bible League Canada
−20%in cost per donor
“Before Avid, we could reach donors. Now we can actually optimize how we engage them across every channel — and maximize every campaign.”
Jody MathesonDirector of Marketing, Bible League Canada Read case study

Works with your stack

Keep your CRM. Avid works on top of it.

Nobody on your team touches a migration. And we protect your donor data:

  • Personal donor information is tokenized before any AI sees it
  • Your data is never shared with or used to train AI models
  • Read-only connections. Your CRM stays your system of record
  • SOC 2 Type II certified
Explore integrations →Visit the Trust Center →
  • Salesforce
  • Blackbaud
  • Virtuous
  • HubSpot
  • Mailchimp
  • Bloomerang
  • Meta
  • DonorPerfect
  • + many more →

Questions we get

Pricing questions, answered.

Don’t see yours? A real fundraiser will walk you through it on a 30-minute call.

Ask us on a call →
What counts as an active donor?
Anyone who has made a gift to your organization in the last 12 months. Avid analyzes your whole database, but only active donors count toward your price.
What happens as our program grows?
We review your active donor count at renewal and adjust your plan together. No surprises mid-term.
Is everything included?
Yes. Every subscription includes all of Avid, unlimited users and integrations, guided onboarding, and a dedicated Fundraising Strategist.
Can we pay monthly?
Yes. You can pay monthly or annually, whichever works best with your budget cycle.
Are we migrating off our CRM?
No. Avid sits on top of Raiser’s Edge NXT, Virtuous, Salesforce, DonorPerfect, Bloomerang, Neon One and more. Nobody on your team touches a migration.
Who on my team actually runs this?
You don’t need a database admin or a dedicated hire. Avid works across your whole team, with dashboards customized to each role, and your strategist guides you through onboarding, which can take as little as two weeks.
How do you protect our donor data?
Personal donor information is tokenized before it reaches any AI model, and your data is never shared with or used to train AI models. Connections are read-only, and Avid is SOC 2 Type II certified.

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Let’s find the right fit.

A 30-minute call with someone who knows nonprofit fundraising. Tell us about your program, and we’ll put together pricing that fits a team like yours.

Request pricingSee how it works →