See what your performance
actually means, right now.
Benchmarks uses live, aggregated data from 1,000+ nonprofits and $11B+ in annual giving.
The Reality
The numbers are there.
The meaning takes too long to surface.
If acquisition slows, is it your program—or the market?
If retention improves, is it real—or temporary?
Most benchmarks arrive too late to help. Annual reports. Static averages. Last year’s data published after the moment to act has passed.
You can see the numbers.
But you can’t see what they mean.
Or what to do next.
The goal isn’t comparison.
It’s clarity—while it still matters.
The Data
This isn’t survey data.
It’s what’s actually happening.
Benchmarks aggregates real transaction data from participating nonprofits—anonymized, current, and representing over $11B in annual giving activity.
It updates monthly, reflecting how fundraising is shifting right now across the sector. Not last year’s averages. Not estimates. What’s actually happening—so the context you’re working from reflects the market as it is today.
Explore the data
See what's shifting. Right now.
Ten benchmark categories cover every dimension of your program.
Overall Giving Trends
Broadbase Donors
Donor Acquisition
Midlevel Donors
Retention & Reactivation
Donor Lifecycle
Giving Channels
Major Donors
Donor Reach
Giving Levels
Put it in context
Is it your program—or the market?
When acquisition declines, you can see whether it’s happening across your sector—or just your program. When retention trends upward in your vertical, you can evaluate whether you’re aligned. When upgrade rates rise among peers, you can identify the opportunity in your own file before it passes.
Context doesn’t sit in a report. It shapes what happens next.
So decisions aren’t made in isolation—they’re made with the full picture of what’s actually happening in the market right now.
