The SNAP Gap: A Food Bank Playbook for Keeping Donors Through the Cuts

A Live Discussion with Jennifer Caldwell, Meghan Myers, and Frank Mumford

Last fall’s government shutdown sent a surge of “rage” and disaster donors to food banks.

When the surge slowed, many food bank fundraising teams were left with questions:

• Which new donors were worth chasing?
• What do you say to bring them back?
• How do these new donors differ from COVID donors?
• How do you do it all with a small team and an overspent budget?

Food Share of Ventura County and Food Bank of Iowa lived this in real time. And on Sept. 15th, you can join Jennifer Caldwell and Meghan Myers for a live discussion to help you prepare for more cuts ahead.

This November, the SNAP cuts in the One Big Beautiful Bill (OBBB) take effect, which means demand will climb right as development budgets tighten.

In this live session, Jennifer will walk through what actually worked for Food Share of Ventura County — the messages, the segments, the numbers — and what she’s planning to do differently this November.

Meghan will provide insight into how Food Bank of Iowa’s partnership with Brad Cecil & Associates and Avid helped their team meet the demand last year and how their preparing for the season ahead.