For Marketing & Communications
Written in your voice. Sent on your call.
Avid drafts the whole campaign in your voice — the copy, the audiences, the production — and stages it for your review. You sharpen it, you send it, and your hours go back to the ideas only you have.
Trusted by fundraising teams like yours
The segment performed — build on it →
- export the list · check suppression
- re-export — the list changed
the test worth runningrebuild the audience- reformat · upload
the sharper ideaupload failed — reformat, againday offfinish the upload
Next week. Again.
You’re built for the ideas.
Production eats the week.
A segment performed well and you want to build on it — back to the data, export the list, check suppression, rebuild the audience. And it’s exacting work: a missed suppression annoys a donor, a stale list lands in spam.
It’s not busywork — it matters. Which is exactly why keeping it right, every cycle, by hand, eats the time you’d spend on the thinking — the sharper idea, the test worth running, the campaign worth betting on.
The production always wins, and the thinking is always what loses.
One of these is quietly eating the other.
The production keeps winning, and the thinking keeps waiting — not because you’re doing it wrong, but because there’s more of the first than any team has hours for.
The work piling up
Avid carries this- Pulling lists, checking suppression, deduping
- Reformatting creative, exporting, uploading
- Drafting the first version — copy, subject lines, sequence
- Rebuilding last month’s segment from scratch
The work only you can do
your time goes here- Your voice — the standard it’s all written to
- The judgment on what’s worth saying, and to whom
- The call on what ships, and what doesn’t
- The big idea worth betting the quarter on
How Avid helps you get back to the ideas.
One campaign, every channel — already assembled.
Email, text, page, and ad staged together — reformatted, linked, and ready. No exporting, no uploading, no rebuilding by hand.
Your Suggested Play
Mid-Level Re-Engagement Appeal
Confidence: 91%Audiences to Target
Lapsing Mid-Level Donors Existing
Contacts 1,912
Reasoning
A re-engagement play is the strongest fit because it is built for win-back timing and supports a matching-gift ask. I adapted it by making your lapsing mid-level donors the primary audience, adding a $25,000 match announcement across email and mail, and scheduling a last-chance push before the campaign end date.
The list is right before you send it.
Suppression, dedupe, and the segment refreshed as donors give and lapse — the right people, and only the right people, every time. Get it wrong and you annoy a donor or land in spam; Avid keeps it clean, so the list is never what costs you.
Renewal Launch Email
Match Ad for Lapsing Mid-Level Donors
Last-Chance Email
Match Giving Page
Written in your voice, sent on your say.
The copy starts from what worked last time, not a blank page. You sharpen it, you approve it — a human always hits send.
You’re about to launch 12 touchpoints.
Edna places them in your connected tools, ready to go.
- Email · 7
- Donation Page · 1
- Ad · 4
And a team who knows the work — in your corner.
Every plan includes LockStep — experienced people fluent in nonprofit fundraising, from strategy to data to the technical. They help you read what Avid surfaces and decide what to do. You’re never running it alone.
The week, handed back.
The segment performed — build on it ✓
- done — in minutes
- the test worth running ✓
- the sharper idea ✓
- day off ✓
Same week — handed back.
Get back to the ideas.
See what Avid would carry for your team — and where your hours go once it does.