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For Fundraising Leaders

Spend your days on the donors, not the getting-ready.

You know the moves worth making. Avid does the getting-ready — pulling the data together, building the audience, drafting the campaign — so the judgment, the relationships, and the calls only you can make stop losing to the prep.

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A development director at her desk at the end of the day, notebook open, looking toward the window in warm evening light.

Trusted by fundraising teams like yours

You know what to do.
You just can’t get to it.

You can see it coming — the segment starting to slip, the major donor gone quiet, the second-gift window about to close. You know exactly what to do about each one.

But doing it means assembling the picture first: pulling the audience, reconciling the numbers, waiting on the report, chasing the sign-off. By the time it’s ready, the window’s shut — the re-engagement goes out late and generic, the call never gets made. Next cycle, the same. You’re not short on judgment.

The work you were hired to do keeps losing to the work of getting ready to do it.

One of these is quietly eating the other.

The getting-ready keeps winning, and the donor work keeps waiting — not because you’re doing it wrong, but because there’s more of the first than any team has hours for.

The work piling up

Avid carries this
  • Assembling the picture before you can move — audience pulled, numbers reconciled
  • Rebuilding last cycle’s segment from scratch
  • Waiting on the report before a campaign can start
  • Chasing sign-off to get a campaign out the door

The work only you can do

your time goes here
  • The call on the donor in front of you — the one no model makes for you
  • The re-engagement, the ask, the thank-you that only lands if it’s you
  • The relationships that compound over years
  • Rallying the team behind the plan

How Avid helps you get back to the donors.

The picture’s already built when you log in.

Your CRM, email, ads, and forms reconciled into one current view — with the shift worth acting on surfaced and the reason it matters. No assembling the case before you can move.

The audience is ready before you ask.

The re-engagement you’d have to stop and build is already built from your file — and it stays current as donors give, lapse, and upgrade.

Suggested Audience by Edna

Lapsing Mid-Level Donors

Contacts 1,912Source Edna

Why Edna suggested this

Mid-level giving carries 27% of your revenue, and its second-year retention has slipped from 68% to 54%. These donors gave $1K–$5K last year and haven’t yet renewed — re-engaging them, with the $25,000 match as the deadline, is the largest lever in your program right now.

  • Second-year retention slipping — 68% → 54% among mid-level donors
  • 1,912 not yet renewed from last year’s $1K–$5K class
  • Mid-level carries 27% of revenue — the program’s quiet engine
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The campaign’s drafted in your voice.

The ask, the sequence, the thank-you — staged while the window’s still open. You review, adjust, and send. A human always hits send.

And a team who knows the work — in your corner.

Every plan includes LockStep — experienced people fluent in nonprofit fundraising, from strategy to data to the technical. They help you read what Avid surfaces and decide what to do. You’re never running it alone.

Your dedicated LockStep team, working together.

Get back to the donors.

See what Avid would carry for your team — and where your hours go once it does.

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