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Category: Product Updates

Avid blog hero: Propensity modeling headline on the left, vertical app icons on the right, and a floating Pathways card.

Propensity Modeling in Avid: See Which Donors are Likely to Give, Lapse, or Upgrade.

New in Avid: see which donors are likely to give, lapse, or upgrade — and act on it before the window closes with propensity modeling.
  • Product Updates

Fundraising Benchmarks, Rebuilt for the Way Fundraising Really Works

Avid and Wiland launch the largest nonprofit fundraising benchmark ever created—giving fundraisers free, instant access to up-to-date performance data from peers like them.
  • News, Product Updates

Three Powerful New Ways to Drive Smarter Fundraising in Avid

New in Avid: AI-built audiences, goal-driven Smart Plays, and embedded ROI reporting—connecting insight to execution instantly.
  • Product Updates
The Easy Button for Fundraising Segmentation Blog Image

The “Easy Button” for Fundraising Segmentation

Modern fundraising requires a lot more segmentation. With Avid, fundraising segmentation is done for you—synchronizing audiences without manual lists pulls.
  • Product Updates
Blog Image: Customizing the Fundraising Scorecard to Work for You

Customizing the Fundraising Scorecard to Work for You

Generic fundraising tools lead to generic insights and strategies. Avid's fundraising scorecard is built uniquely for you—whether you're an executive, a direct mail manager, or a digital fundraiser.
  • Product Updates