Update monthly. Deploy instantly.
When your Wiland data is current, your results show it—up to 76% better response rates. Avid Pathways keeps your data current automatically, and lets you deploy audiences to your channels in a click.
The PROBLEM
Your data isn't current. Your results show it.
Sending data to Wiland takes time, costs money, and requires someone to remember to do it every cycle—so most organizations end up updating quarterly or less. Your model runs on older data. And your results reflect it.
Avid Pathways is designed uniquely for Wiland customers to keep your data current and let you deploy your audiences instantly.
1
KEEP YOUR DATA CURRENT
Current data. Better performance.
Avid Pathways keeps your data current with Wiland automatically.
No more manual transfers.
No more agency fees.
No more “we’ll get to it eventually.”
The result? Up to 76% better response rates.
No more manual transfers.
Your CRM connects directly to Wiland through Avid. No files to pull, format, or send. It just happens.
A model that reflects your current donors.
Monthly updates happen automatically, so Wiland always has what it needs to build your best-performing audiences.
2
Deploy your audiences
Synced audiences. Faster deployment.
Avid Pathways keeps all your audiences in sync with your advertising tools, email tools, and more.
As the lists change? Avid keeps them up-to-date automatically.
No more manual imports and exports. Just accurate audiences—ready to launch at a moment’s notice.
Audiences the instant you need them.
Wiland audiences live inside Avid—push them to your ad platforms, download them, or build derivative segments. No handoffs, no list rebuilding.
Audiences built from your own file too.
Avid builds audiences from your donor data alongside Wiland's—external and internal, in one place.
How it works
Avid keeps your audiences ready at a moment's notice.
Your Data
CRM
Giving history and transaction data.
Email Marketing & Advertising
Critical donor engagement data.
Connect your tools.
Generate audiences.
Sync to your channels.
Benchmark your performance.
Predictive Modeling
Understand who to target.
Housefile Scoring
Insight into your donors' potentials.
Continuous Monthly Updates
Keep Audiences in Sync Across Channels
Email Platforms
Advertising
Download
Build Segments
—Jesse Brooks, Chief Development Officer
Avid Pathways Increases Response.
Real Data. Real Wiland Cutomers.
The numbers are in. The more current your data—the better the results.
Up to 76% better response rates.
Up to 81% more dollars per ask.
All because your data is kept current.
You can do this automatically using Avid Pathways.
The Proof
Response rate
Dollars per ask
All organizations
+76%
+81%
Animal-Related
+161%
+241%
Environment
+163%
+94%
Religion
+133%
+91%
Arts, Culture, & Humanities
+179%
+54%
Health & Human Services
+59%
+53%
General Nonprofit
+79%
+125%
Update monthly. Deploy instantly.
Trade your old data routines for better campaign results.
Activate Avid Pathways using the form below.