Propensity Models
Use your own data to find your next donor.
Your donor data is your most valuable fundraising asset. Avid’s propensity models let you use that data to find your next best donors.
Start Using Propensity ModelsWhat are propensity models?
Avid doesn’t guess. It analyzes behavior.
Other predictive fundraising tools score donors based on CRM data—limited to donation history.
Avid’s propensity models blend giving, engagement, and behavioral data to find your next best donor.
CRM
Giving history
Donation forms
Donation behavior
Engagement
Propensity model
Giving + engagement + behavior
Your next best donors
How it works
Use cases for propensity models
Propensity models in Avid are used to find your next best donor. Built based on your existing donor signals and ready for you to use in minutes.
1 Step One
Choose a donor audience
Select any donor audience with over 1,000 contacts to build a model.
2 Step Two
Build your audience with a click
Avid uses donation and engagement data to build your audience.
3 Step Three
Sync it to your channels
Sync your propensity audience to your ads, emails, and more for your next outreach.
Common Propensity Models
Most likely to give to a campaign
Most likely to upgrade
Most likely to give recurring
Most likely to reactivate
Most likely to become a mid-level donor
Most likely to become a multichannel donor
What data does AVID use?
Utilizing data from across your tools
Avid syncs all your fundraising data and tools under one roof. This means that your propensity models aren’t just powered by giving history—they’re powered by behavior.
Connect your donation platform.
Fundraise Up
RaiseDonors
Luminate Online
GoFundMe Pro
Connect your email platform.
Mailchimp
Constant Contact
HubSpot
Pardot
Together, data from each of your tools lets you pinpoint your next best donor.
Start Using Propensity Models
Delivering Real Results
A 103% lift in donations.
Treasure Coast Food Bank was prepping for their next campaign. They created a propensity model in Avid to discover who was most likely to give.
The propensity model audience brought in 103% more donations than their normal campaign targeting.
After seeing the accuracy and performance, they’re now using propensity models to optimize direct mail response and reduce fundraising costs.
103%
lift in donations
Get started
Start Using Avid’s Propensity Models
Already Using Avid?
Build a Propensity Model
Head to Pathways in Avid, click the ellipses on a donor audience, and choose “Create a Propensity Model.”
Log in to Avid »Not Using Avid Yet?
Schedule a Tour of Avid to Get Started
See how Avid, the AI Fundraising Operating System, works with your tools and data to identify your next best donors using propensity models.
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