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Avid Pathways Powered By Text

Any Audience.
Synced Automatically.

With Avid Pathways + Powered By Text, your SMS campaign audiences are kept in sync automatically. No more imports and exports. No more manual updates.

Build any audience once, and keep it in sync across all your fundraising tools.

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Three steps

How it Works

Connect your tools once, build the audience you need, and let Avid Pathways keep every segment in sync — including Powered By Text.

  1. The Powered By Text connection card, tagged for use with both Insights and Pathways.

    Step One

    Connect Your Tools

    Avid Pathways makes your fundraising tools work in sync.

    Connect your CRM. Donation Platform. Email Platform. Ad Channels. And Powered By Text.

    No custom integrations needed. Just authenticate, and you’re ready to start building audiences.

  2. Edna in Avid Pathways, answering a request to create an audience of active donors who have a phone number by drafting that audience for review.

    Step Two

    Build Your Audience

    With all your fundraising tools connected, you can build any audience you can dream.

    Just tell Edna — Avid Pathways’ AI Fundraising Agent — who you’d like to target. She’ll recommend the targeting. You review and approve.

  3. An Avid Pathways sync sending the Active Donors audience of 380 records to Powered By Text on a daily frequency.

    Step Three

    Sync Your Segments

    Keep your segments in sync across all your fundraising tools — including Powered By Text.

    No more manual exports. No more refreshing your data before the next SMS goes out. Avid Pathways keeps your audience up to date with the most recent data every day.

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In practice

How Fundraisers Use Avid Pathways with Powered By Text

Common ways that fundraising teams use Avid Pathways + Powered By Text to simplify and automate their campaigns and workflows.

  • Recipe 01

    Sync Your Donor List for Your Next Campaign

    Looking to send an SMS campaign asking donors to give again? Select your “Active Donor” list, sync it to Powered By Text, and your donor list is ready to send to right away.

    The recipe: Active Donor list, plus sync to Powered By Text, equals ready to send.

  • Recipe 02

    Suppress New Donors as Soon as they Give

    Don’t keep sending SMS messages to donors who already gave. Use Avid Pathways to automatically suppress recent donors from your next outreach.

    The recipe: a new gift, plus an Avid Pathway, equals the donor is automatically suppressed.

  • Recipe 03

    Orchestrate Multi-Channel Campaigns with Ease

    The best fundraising campaigns are multi-channel. Use Avid Pathways to keep your targeting in sync across SMS, email, ad channels, and more. All without a single list import or export.

    The recipe: one audience, plus an Avid Pathway, equals SMS, email and ads all in sync.

Watch the walkthrough

See How it Works

Watch how the Avid Pathways + Powered By Text integration works to make segmentation simpler — and power more effective SMS campaigns.

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Activate Avid Pathways

Activate Avid Pathways for just $500 / month to start simplifying your segmentation and powering more effective SMS campaigns with Powered By Text.